Managed correctly, email marketing is the most efficient, convenient and economical way for businesses to communicate with their existing customers and to reach new customers anywhere in the world.
Unfortunately, as more and more companies become switched on to this powerful marketing tool, the subsequent increase in email means that a large percentage are caught up in spam filters or even instinctively deleted by recipients.
Following a vast amount of research and analysis into how consumers interact with email communication, we have the expertise and experience to ensure that your email marketing campaign reaches its target and delivers
Compared with its closest offline discipline, direct mail, the cost advantages are obvious as there are no materials, printing or postage costs. A good-quality email campaign is only a fraction of the cost of direct mail and typically produces higher response rates.
Any online marketing campaign is measurable by using web statistics. Global Technology takes the reporting further and provides you with a full breakdown of how your list received the email and what action was taken.
It’s a given that people respond quicker to email than direct mail. The call to action is clear e.g. “Click here to take advantage of this offer”, or “Click to learn more about this service”. For marketers this is great news as you can get your campaign results in a matter of days, not weeks.
Personalised emails specific to your target audience will boost response. You can easily segment your lists using a variety of criteria or interest groups so that your promotions go to the individuals most likely to respond to your offer.