What is PPC (pay per click) marketing? Pay per click marketing revolves around keywords. Keyword research, grouping, and organization is the key to creating winning AdWords campaigns, and search engines reward advertisers who can use effective keywords to create well organized, intelligently targeted pay-per-click campaigns. So do searchers.
So it only makes sense that those searchers, your potential customers, should be an integral source for your keyword research. If you can shape your pay-per-click advertising efforts based on actual keyword traffic data and goal conversions instead of third-party estimates, you will not only save money by lowering your irrelevant traffic, but you’ll be leagues ahead of your competition—competition that doesn’t have the integrated keyword management capabilities that Global Technology provides.
By using Global Technology and recognizing the importance of keyword taxonomy based on actual data in your campaigns, you can expect to:
Grow Your Customer Base – Connect with people deliberately seeking a product like yours, and make them happy by providing them with an offer relevant to their search query.
Lower Costs – Enjoy an algorithmically generated discount from the search engines in exchange for making their users happy.
The difficulty is in the execution. This page will explain how you can manage your PPC efforts more efficiently and optimize the relevance of your campaigns for PPC marketing.
Management of your PPC campaigns through maintaining keyword bids, and ad copy will save you time and help you keep up with competitors. Effective optimisation and analysis of your account will ensure you pay less for your clicks and drive more traffic.
Since advertisers change their bid prices regularly, the bid gaps and positions will also change frequently. We optimise your quality score, bid prices, times and targeting to ensure your campaign is positioned for maximum benefit.
Once we understand your competitors’ ad strategies and identify the keywords they are using in their campaigns we are armed with the information to beat them at their own game.
Get comprehensive monthly, weekly or daily reports on your keywords, bidding costs, positions and return on investment for each keyword.